Wednesday, July 16, 2008

falsos amigos

CNN Money: How Not to Sell Abroad

A fun list of products poorly named/marketed in foreign markets. :-) Gutvik is my favorite one since I had to say it out loud before I giggled because it was true. You'll see.

And who takes Spanish and does NOT confuse embarazada for "embarassed" at least one time in their life?

Parker Pen
Marketing: The Quink pen "won't leak and embarrass you."
Spanish mistranslation: The Quink pen won't embarazar you - make you pregnant.


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